Brand Assets
Guidelines and assets for using the Ather brand.
Logo
The Ather mark is the property of Ather. Use the file as provided. Do not recreate, recolor, or modify.
Primary mark
Full crest with wordmark. Transparent PNG, optimized for dark backgrounds.
Do
- +Use on dark backgrounds (black, deep navy, deep brown)
- +Maintain clear space equal to the height of the "A"
- +Scale down only, never upscale past native resolution
Don't
- ×Recolor, rotate, skew, or add effects
- ×Place on light backgrounds without a dark scrim
- ×Recreate the wordmark in another font
Colors
The Ather palette is built around deep voids and warm gold. Click any swatch to copy its hex value.
Primary
Text
Typography
Two faces. Headers in Cinzel Decorative for that fantasy weight; body in Nunito for clean readability. Both free under the SIL Open Font License.
Cinzel Decorative
Section headings, page titles, hero text. All-caps friendly. Pairs naturally with the Ather wordmark.
Nunito
Paragraphs, buttons, navigation, forms. Soft rounded sans serif for readability at every size.
Need something else?
For higher-resolution assets, mono variants, additional logo treatments, or partnership inquiries, reach out through our official channels.
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